![]() ![]() Popular brands include Kellogg’s®, Keebler®, Special K®, Pringles®, Kellogg’s Frosted Flakes®, Pop-Tarts®, Kellogg’s Corn Flakes®, Rice Krispies®, Cheez-It®, Eggo®, Mini-Wheats®, etc. Chaifetz Group is a private equity and venture capital company that focuses on early and middle stage companies. With 2015 sales of $13.5 billion and more than 1,600 foods, Kellogg is the world’s second largest producer of cookies, crackers and savory snacks and a frozen foods company. Touchdown Ventures, which specializes in corporate venture capital, will assist with management of the fund. While stage-agnostic, the fund will emphasize early stage opportunities with companies that have demonstrated good product and market fit and have generated initial revenue. ![]() The function has gone from zero to nearly ubiquitous in the. ![]() Managed by Simon Burton, managing director, 1894 intends to invest approximately $100m in emerging businesses in both Kellogg’s core categories and adjacent categories, and in companies that have developed new consumer-driven technologies that could lead to long-term, mutual growth opportunities. BATTLE CREEK, Mich., J/ PRNewswire / - Kellogg Company announced today it is establishing eighteen94 capital (1894) to make minority investments in companies pursuing next-generation innovation, bolstering access to cutting-edge ideas and trends. Corporate VC as connector One of the fastest-growing phenomena in the CPG industry is the rise of the corporate venture-capital arm. Cereal company Kellogg Company (NYSE: K) is establishing its own corporate venture capital fund.Įighteen94 capital (1894) will make minority investments in innovative companies and startups pioneering new ingredients, foods, packaging, and enabling technology providing growth capital and access to the Kellogg’s resources and expertise. ![]()
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